by Adrienne Erin (@adrienneerin)
Writing is an art form and should be preserved as a unique and creative outlet for expression. No matter its function, the best way to maintain your passion for and the quality of your writing is to write on new, fresh ideas.
Yet, you’re often plagued with the task of writing a topic over and over again. Let’s face it: It’s so repetitive you can feel like you have déjà vu. Ultimately, it can stifle your creativity. No writer wants to rehash the same topic day after day.
Your goal as a freelancer is to make the most of your time, money, and energy. Your goal as a creative writer is to keep your subject interesting and put your personal experience and voice into what you write. So how do you present your writing as fresh and new, and not bang your head against the wall when you’re assign your second or fifth or twentieth article on “why exercise is good for the body”?
There is more than one way to skin a cat.
You can avoid boring, repetitive writing, make the most of your time, and earn a little more dough. It’s all about perspective. I learned to re-slant my topics and look at my original idea from different angles to write new pieces. Think of it like adding Cajun spice instead of table blend to chicken. It’s all about thinking outside of the box.
For example, I don’t know how many times I’ve had to write about Pinterest marketing.
I found myself in a rut.
How many times could I answer these questions . . .
What is Pinterest marketing?
When did Pinterest become a great marketing technique?
Why is Pinterest a great tool for marketing?
How does Pinterest benefit businesses?
This topic was layered and full of depth and potential, but I wasn’t considering how to properly engage my audience or attempting to answer these above questions in a creative way.
Then, ass I was researching Pinterest marketing yet again, I saw on Pinterest a picture of an old TV entertainment center turned wine cabinet, and I knew what I had to do.
It’s all about repurposing.
I never would have thought to keep a late 80′s entertainment center. The person who posted this DIY repurpose envisioned a beautiful, sleek bar to store wine, glasses, and fine china. Who would have thought a little paint and some rearranging of shelves could go so far?
I had to do this with my writing.
Instead of approaching my assignments from a strict, research-and-go point of view, I started imagining them from new perspectives. To me, the assignment may have been a humdrum post about daily exercise, but how would it be viewed by a community leader? A working mom? Someone who had been through an addiction treatment program?
Before I knew it, I had tons of new ideas and angles on Pinterest marketing:
Pinterest is no Longer the Underdog when it Comes to Social Media
Visual Schemes for Captivating Your Clients: A Virtual Pinboard
The Power of Pinning: Collecting a Crowd of Clients
Branding Yourself: A Guide to Making a Strong Footprint on Pinterest
Increase your Pinning Traffic: Creating Unique Boards
How to Take A Quality Photograph for Pinterest
Using QR Codes to Captivate Your Pinterest Audience
Become A Social Butterfly and Get Pinned on Pinterest
These are a few new slants that blow the old attempts out of the water. I’m still answering the “who, what, why, and how” questions, but I’m putting a new, detailed spin on it to captivate my audience.
Apply this new perspective to any topic to breathe life back into your writing. Take the topic of “why exercise is good for the body”, the one that was making me bang my head against the wall earlier:
5 New Regimes for Exercising During the Work Week
Getting Involved in Your Community: Exercise Daily Together
Your Heart Matters: Building a Healthy Relationship with Exercising
Exercising: Figure Out Your New Diet Routine
Break Your Bad Habits and Get Addicted to Good Health
Now you try it! What topic do you need to breathe a little life into? Sit down and take a few minutes to brainstorm, and look at it from an angle (or three, or twenty) from which you’ve never considered it before.
What topics do you find yourself writing over and over? What has your biggest re-slanting success been?
Adrienne Erin is a freelance writer who has been copywriting and ghostwriting for years about everything from the internet to addiction treatment programs. She is a blogger who has written that Pinterest marketing article two dozen times now, and she’s still not bored. Follow her on Twitter to see more of her work at @adrienneerin.